#organic-growth

A phone propped on a desk recording an app screen in casual natural light, with a discarded polished ad poster in the background

Playbook Jul 12, 2026

Why UGC-Style Content Beats Polished Ads for Small Apps

Rough, user-generated-style content usually outperforms polished ads for small apps. Here's why it works and how to make it yourself without a budget.

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An illustrated figure planting seeds along an uphill path toward a glowing app icon, earlier seeds sprouting behind them

Playbook Jul 12, 2026

How to Market an App With a $0 Ad Budget

A practical playbook for indie developers who built an app but have no money for ads. Concrete channels, scripts, and a weekly plan that runs on time instead of cash.

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