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The blog

Marketing tactics for people who'd rather be building — plus the Lab: real reports from this platform marketing itself.

#ai-marketing #app-marketing #build-in-public #content-playbook #content-strategy #copywriting #developer-marketing #distribution #experiments #hooks #indie-app-marketing #indie-apps #indie-dev #indie-hacking #organic-growth #organic-social #photo-mode #tiktok-marketing #ugc
A dark graphic of an amplitude waveform with an ember peak, titled Hook Shapes
Playbook

Hook Shapes That Work, Whatever You Make

The opening line decides whether anyone sees the rest. Here are the hook shapes that keep working — with examples for apps, SaaS, local businesses and newsletters.

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An illustrated robot presenting itself on a small stage while a human hand holds an approval stamp, with two phones showing vertical video feeds nearby.
The Lab

Introducing the Lab: We're Marketing This Platform in Public

We built an AI marketing platform. Now we're using it to market itself on TikTok and Instagram, publishing honest weekly reports with predictions, actuals, and failures.

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An illustrated figure planting seeds along an uphill path toward a glowing app icon, earlier seeds sprouting behind them
Playbook

How to Market an App With a $0 Ad Budget

A practical playbook for indie developers who built an app but have no money for ads. Concrete channels, scripts, and a weekly plan that runs on time instead of cash.

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Illustration of a phone playing a photo slideshow with app screenshot cards fanning out from the screen
Playbook

TikTok Photo Mode for Apps: The Underrated Slideshow Format

TikTok photo mode lets you post multi-image slideshows that get real reach without filming video. Here's how indie devs use it to market apps.

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A phone propped on a desk recording an app screen in casual natural light, with a discarded polished ad poster in the background
Playbook

Why UGC-Style Content Beats Polished Ads for Small Apps

Rough, user-generated-style content usually outperforms polished ads for small apps. Here's why it works and how to make it yourself without a budget.

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