#10 this week · holding
Gru's Plan meme generator
A plan with a flaw in step 3 that only lands on the re-read. Type the words, download, post. Free and no login.
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How this meme works
A four panel plan is laid out step by step, looking sensible at first. Step 3 quietly contains a flaw, and step 4 repeats that same flaw, forcing a double take. It works because the character presents the mistake as if it were part of the plan all along.
- Slot 1. Step 1 of the plan
- Slot 2. Step 2 of the plan
- Slot 3. Step 3: the flaw nobody noticed, stated as if it were fine
- Slot 4. Step 4: the same flaw, repeated (the double take)
Three ways a brand could use it
Launch the new loyalty app / Get customers to sign up / Forget to tell anyone it exists / Wonder why nobody signed up
Offer a free trial / Get people hooked on the service / Never send a reminder before it ends / Wonder why nobody upgraded
Design a sleek new menu / Print thousands of copies / Realise the prices are wrong / Reprint thousands of copies
Can’t think of the caption?
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