ShoutSmith

Brand kit

It reads your product before it writes a word

Most tools ask you to fill in a brand questionnaire. This one goes and looks. You give it the address of your site or app store listing; it comes back with the brief a freelancer would have charged you for a week's work to produce.

A campaign brief showing platforms, content pillars, cadence and success metrics
The brief for a real product in the account this site was built from — platforms, pillars, posting cadence and the metrics it will judge itself against.

The brief writes itself from your own page

The Strategist reads what you actually shipped rather than what you meant to ship, and turns it into the decisions everything downstream needs.

  • Who it's for, and the angles that land with them
  • Content pillars, so every post has a job
  • A posting cadence per platform
  • Proven hooks you can generate from directly
  • The metrics it will hold itself to

Your colours, taken from your screenshots

Upload a few screenshots and a vision pass reads the palette, the typography and the recurring shapes back out of them. That's what the brand-custom art style draws with — not a guess assembled from adjectives.

Extracted brand palette swatches beside a written description of the product's typography
Read off the product's own screenshots. Upload new ones and it updates.

It collects your assets for you

Point it at your website and it harvests the logos and screenshots already there, so the asset library starts full instead of empty. Each asset carries a role, and logos are used verbatim rather than redrawn.

One dial sets the register

Every generator reads a per-product style dial — rough and person-first, polished, or a mix. It's the difference between content that reads as a recommendation and content that reads as an ad.

Fair questions

What if my site is thin, or pre-launch?
It still works — the brief is just shorter, and vaguer where your page is vague. You can edit anything it produces, and re-run it after your site changes.
Does it need my app store listing or my website?
Either. It reads a marketing site, a landing page or a store listing. If you have both, use whichever describes the product more honestly.
Can I run more than one product?
Yes. Products are separate inside one workspace, each with its own kit, hooks, calendar and queue — which is how people run several apps, or an agency runs several clients.
Can I change what it decided?
All of it. The kit is a starting position, not a contract — edit the pillars, the cadence, the tone, the hooks.

Keep reading

← All eight parts

Marketing that runs while you build

Early access rolls out from the waitlist, a cohort at a time.