Plan, approve, publish
Nothing goes out until you say so
Every other part of this platform is a convenience. This part is the reason it's safe to leave running. Nothing publishes, and nothing spends, without a human pressing the button.
A week, planned and generated in one click
The Planner reads your cadence and pillars and lays out the week — day, time, format, platform, and the pillar each slot is serving. Then it generates all of it. Approved items pre-fill the slot they were planned for.
A panel scores it before you ever see it
A synthetic persona panel reads every creative and scores it, and the queue ranks by that score. You review the strongest work first and spend your attention where it changes something.
Approve, reject, or send it back with a note
Tell the Reviser what's off — or take the panel's own suggestion — and get a revised version with its lineage kept, so you can see what changed and why.
Publishing, and the honest version of it
Connect your own accounts and approved posts go out on schedule. Where a platform's API can't do something, the calendar hands you the media and the caption to post by hand, and you mark it published.
Fair questions
- Can it post without me?
- Only what you already approved. Approval is per item, it isn't a setting, and there's no tier that removes it.
- Which platforms publish automatically?
- Connectors are built for all nine. TikTok led the way through platform review; the others follow as each platform's own approval process clears, and until then the calendar's manual flow covers them — media and caption ready, one tap to mark published.
- Who holds my accounts?
- You do. You connect them, the tokens are encrypted, and you can disconnect at any time — which revokes our access immediately.
- Does the platform hold my ad budget?
- No. It never touches ad spend. Ad creatives come out ready to paste into your own Ads Manager, under your own billing.
- What happens if a publish fails?
- Acceptance isn't success — platforms process asynchronously, so publishes are verified after the fact and anything that failed goes back to scheduled rather than quietly disappearing.
Keep reading
Learn from results
It reads the results so next week is different
Log what happened — including by screenshotting your own analytics — and a weekly report turns it into patterns, not a dashboard you have to interpret.
Read more →Costs and control
You can see what everything costs before you spend it
Credit prices on the button before you click, per-model and per-format usage in real money, and the choice of which model does which job.
Read more →Marketing that runs while you build
Early access rolls out from the waitlist, a cohort at a time.