#indie-apps

A dark graphic of an amplitude waveform with an ember peak, titled Hook Shapes

Playbook Jul 29, 2026

Hook Shapes That Work, Whatever You Make

The opening line decides whether anyone sees the rest. Here are the hook shapes that keep working — with examples for apps, SaaS, local businesses and newsletters.

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An illustrated robot presenting itself on a small stage while a human hand holds an approval stamp, with two phones showing vertical video feeds nearby.

The Lab Jul 12, 2026

Introducing the Lab: We're Marketing This Platform in Public

We built an AI marketing platform. Now we're using it to market itself on TikTok and Instagram, publishing honest weekly reports with predictions, actuals, and failures.

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