What exactly is a credit?

One usage unit. Every generation shows its credit price on the button before you click, heavier models cost more, and the billing page shows where credits actually went.

Can I get a surprise bill?

Generation spends credits from your allowance, not an open card, and you can see the balance and the burn rate at any time.

Why let me pick the model at all?

Because the right model for writing a brief and the right model for labelling a hundred items are not the same model, and paying flagship prices for bulk work is how these tools quietly get expensive.

Do you mark up the model providers?

Credits are priced against measured real cost — that's what the usage instrumentation was built for, before any plan went on sale.

Costs and control

You can see what everything costs before you spend it

AI tools get expensive in the dark. So the price is printed on the button, the usage page is honest about where it went, and you get to pick cheaper models for the jobs that don't need expensive ones.

A composer showing a hook, format options and a generate button carrying its credit price — The price is on the button before you press it. Change the format or the model and it changes.

You choose which model does which job

Strategy wants the strongest reasoning available. Bulk tagging does not. Each task has a recommended default and a picker with the credit multiplier written next to every option, so a cheaper choice is an informed one.

Per-task model selection, each option showing its credit multiplier — Recommended defaults, and the cost of overriding them.

Usage you can actually read

Where the credits went, by creative type and by model, with averages — not a single meter running down. Measurement came before pricing on purpose.

Usage totals for today, the last seven days, the last thirty days and all time — Real usage from the account this site was built from, with the share of each plan's allowance.

Nothing spends money on its own

The platform holds no ad budget, and no generation happens that you didn't ask for. Anything unattended ships switched off, with the switch on your side of the door.

Fair questions

What exactly is a credit?: One usage unit. Every generation shows its credit price on the button before you click, heavier models cost more, and the billing page shows where credits actually went.
Can I get a surprise bill?: Generation spends credits from your allowance, not an open card, and you can see the balance and the burn rate at any time.
Why let me pick the model at all?: Because the right model for writing a brief and the right model for labelling a hundred items are not the same model, and paying flagship prices for bulk work is how these tools quietly get expensive.
Do you mark up the model providers?: Credits are priced against measured real cost — that's what the usage instrumentation was built for, before any plan went on sale.

Keep reading

Plan, approve, publish

Nothing goes out until you say so

A generated week slotted into your calendar, an approval queue ranked by a synthetic focus group, and publishing to nine platforms — with the approval step never optional.

Marketing that runs while you build

Early access rolls out from the waitlist, a cohort at a time.