Learn from results
It reads the results so next week is different
Posting without reading the results is just a hobby with extra steps. The point of the loop is that the next week is shaped by the last one.
Logging numbers without typing numbers
Screenshot your platform's analytics and it reads the figures off the image. It's the least interesting part of the loop and the part most likely to stop you, so it's the part that got automated.
A weekly report that ends in decisions
The Analyst reads what went out against what it scored and what it actually did, then writes up what worked, the attribute-level patterns behind it, and what to change.
- What performed, and what the pattern was
- Where the panel's prediction and reality disagreed
- Value-content topics worth hunting for next
- What to change in the plan
Every creative carries its own genome
Format, pillar, hook source, style, model — tagged on every item at birth. That's what lets the analysis say which kind of thing works rather than which post did well.
Fair questions
- Do I have to log metrics by hand?
- You can type them, screenshot them, or let a connected platform report them where its API allows. The screenshot reader exists because the first option is the one people quietly stop doing.
- How long before the reports are useful?
- It needs weeks of posts carrying costs and logged results before patterns mean anything. Before that it's describing a small sample, and it says so.
- What is the Lab?
- This platform marketing itself in public — real posting, real numbers, written up by its own Analyst, including the parts that didn't work.
Keep reading
Plan, approve, publish
Nothing goes out until you say so
A generated week slotted into your calendar, an approval queue ranked by a synthetic focus group, and publishing to nine platforms — with the approval step never optional.
Read more →Costs and control
You can see what everything costs before you spend it
Credit prices on the button before you click, per-model and per-format usage in real money, and the choice of which model does which job.
Read more →Marketing that runs while you build
Early access rolls out from the waitlist, a cohort at a time.